Michelin Brazil: Father's Day 2026
The campaign ran at the same time at Michelin dealers in 4 states (Espírito Santo, Rio de Janeiro, São Paulo, and Minas Gerais), with one visual identity and one offer.
Challenge
Michelin needed a Father's Day campaign that dealers in different states could run at the same time, with one visual identity and an offer clear enough to convert in the store.
Solution
A full campaign (feed posts, stories, and an animated video) built around one offer: a fuel voucher with the purchase of Michelin tires, launched at the same time by partner dealers in 4 states.
What we implemented
Campaign creative
Result
The campaign ran at the same time at Michelin dealers in 4 states (Espírito Santo, Rio de Janeiro, São Paulo, and Minas Gerais), with one visual identity and one offer.
The core offer, a fuel voucher of up to R$250 (BRL) with the purchase of Michelin tires, valid for up to 30 days after purchase, gave shoppers a concrete reason to buy on Father's Day on top of the emotional pull of the date.
What the client says
I work directly with the dealers of Michelin's truck and passenger car lines, and I've always looked for ways to give my clients' businesses more traction. Studyu was the agency that understood what this segment needs and turned it into concrete actions that bring in customers.
— Vanderley Meireles, Account Manager, Michelin Brazil Translated from Portuguese.
Want results like these for your business?
Start with a free marketing audit. No commitment.