Industries we serve

Marketing built around how your industry wins customers

A plumber, a dental practice, and a manufacturer don't win customers the same way. We use one method, the FOCUS Method, and pick the channels, the offer, and the numbers that fit your market.

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200+ clients served · 6+ years in business · R$24M+ (BRL) in client sales

Sixteen industries, one way of working

Home Services

Including

  • HVAC
  • Plumbing
  • Electrical
  • Garage Doors
  • Pest Control
  • Landscaping & Lawn Care
  • Pool Services
  • Moving
  • Water & Fire Restoration

Homeowners search when something breaks, call the first few companies they trust, and book whoever answers. The work is local and urgent, and it goes to the business that shows up first with the best reviews.

Closest case study: a home repair company in Lisbon

The playbook

  • Google Local Services Ads
  • Google Ads search and call campaigns
  • Local SEO and Google Business Profile
  • Review generation
  • Call tracking
  • Speed-to-lead text follow-up

Related services

Construction & Remodeling

Including

  • Remodeling
  • Roofing
  • Painting
  • General Contractors
  • Handyman
  • Flooring
  • Windows & Doors

A new kitchen or a new roof is a big decision. Homeowners look at your past work, read reviews, and ask two or three companies for an estimate. You win on trust, a fast response, and follow-up until the job is signed.

No case study in this industry yet, so we won't show you numbers. The method and these channels apply the same way, and your free audit shows the opportunity in your market.

The playbook

  • Google Local Services Ads
  • Google Ads for project searches
  • Local SEO and Google Business Profile
  • Review generation and project photos
  • Facebook and Instagram ads in your service area
  • Speed-to-lead text follow-up and estimate tracking

Related services

House Cleaning & Maid Services

Including

  • Residential Cleaning
  • Maid Services
  • Move-In & Move-Out
  • Carpet & Upholstery
  • Commercial & Janitorial

People are letting you into their home, so trust comes first. They read reviews, compare a few quotes, and book whoever answers fast. The profit is in turning a first clean into a weekly or biweekly client.

No case study in this industry yet, so we won't show you numbers. The method and these channels apply the same way, and your free audit shows the opportunity in your market.

The playbook

  • Google Local Services Ads
  • Local SEO and Google Business Profile
  • Review generation
  • Google Ads for "cleaning near me" searches
  • Facebook and Instagram ads with a first-clean offer
  • Speed-to-lead texts and recurring booking reminders

Related services

Deepest track record

Automotive

Including

  • Auto Repair
  • Tire Shops
  • Collision & Body Shops
  • Dealers
  • Detailing
  • Auto Parts Stores

Car count depends on being found the moment a driver needs brakes, tires, or an oil change. Then you need a reason for them to book with you instead of the shop down the street.

Case studies

The playbook

  • Google Ads and Local Services Ads
  • Google Business Profile and reviews
  • Facebook and Instagram ads for tire and service promos
  • Manufacturer promo campaigns for dealers
  • A landing page for every promotion
  • Service reminders and follow-up by text

Related services

Healthcare & Dental

Including

  • Dentists
  • Orthodontists
  • Chiropractors
  • Physical Therapy
  • Plastic Surgery
  • Veterinary
  • Mental Health
  • Home Health & Senior Care

Patients compare reviews, check whether you're taking new patients, and want to book online. High-value treatments take longer, from the first search to a consult to a yes.

No case study in this industry yet, so we won't show you numbers. The method and these channels apply the same way, and your free audit shows the opportunity in your market.

The playbook

  • Google Ads for high-value treatments
  • Local SEO and Google Business Profile
  • Review generation
  • Online booking landing pages
  • Appointment reminders by text and email
  • Patient reactivation campaigns

Related services

Med Spas & Wellness

Including

  • Med Spas
  • Injectors & Aesthetic Clinics
  • Laser & Body Contouring
  • Wellness & IV Clinics
  • Gyms & Fitness Studios
  • Yoga & Pilates Studios

Clients find treatments and classes on Instagram, then look for a provider they trust nearby. They check photos, reviews, and pricing before they book a consult or a first visit. Repeat treatments and memberships are where the business grows.

No case study in this industry yet, so we won't show you numbers. The method and these channels apply the same way, and your free audit shows the opportunity in your market.

The playbook

  • Instagram and TikTok content
  • Facebook and Instagram ads for treatments, classes, and promos
  • Google Ads for treatment searches
  • Google Business Profile and reviews
  • Consult and intro-offer landing pages
  • Text and email reminders for repeat visits and memberships

Related services

Immigration Services

Including

  • Immigration Law Firms
  • Immigration Consultants
  • Document Preparation

The stakes are high and misinformation is everywhere. People look for someone they can trust, read every review, and want clear answers fast. Ad platforms treat this category carefully, so your marketing has to persuade and stay compliant.

No case study in this industry yet, so we won't show you numbers. The method and these channels apply the same way, and your free audit shows the opportunity in your market.

The playbook

  • Google Ads for immigration searches
  • Local Services Ads where your firm qualifies
  • SEO and content that answers common questions
  • Google Business Profile and reviews
  • Facebook and Instagram content that builds trust
  • Intake follow-up by text, chat, and a CRM pipeline

Google requires extra verification or certification before some legal and immigration services can advertise. We check what applies to your business before any campaign goes live.

Related services

Insurance & Financial Services

Including

  • Insurance Agencies
  • Life & Health Insurance
  • Financial Advisors
  • Wealth Management
  • Retirement Planning

People compare quotes and advisors carefully, because they're trusting you with their money. Leads are valuable, but cheap ones rarely close. You win by qualifying fast and staying in touch until they're ready to switch or sign.

No case study in this industry yet, so we won't show you numbers. The method and these channels apply the same way, and your free audit shows the opportunity in your market.

The playbook

  • Google Ads for quote and advisor searches
  • Local SEO and Google Business Profile
  • Review generation
  • Quote and consultation landing pages
  • Educational content and email nurture
  • CRM pipeline and renewal reminders

Google may require advertiser verification for financial services, and the rules vary by product and location. We check what applies to your business before any campaign goes live.

Related services

Real Estate & Mortgage

Including

  • Agents & Teams
  • Brokerages
  • Property Management
  • Mortgage Brokers
  • Lenders

Buyers and sellers start looking online months before they're ready. They pick the agent or lender who stays helpful the whole way. Most leads aren't ready today, so follow-up is where deals are won.

No case study in this industry yet, so we won't show you numbers. The method and these channels apply the same way, and your free audit shows the opportunity in your market.

The playbook

  • Google Ads for buyer, seller, and refinance searches
  • Facebook and Instagram ads built for housing and credit ad rules
  • Local SEO and Google Business Profile
  • Listing and home valuation landing pages
  • Review generation
  • CRM pipeline with long-term text and email nurture

Google and Meta restrict targeting options for housing and credit ads. We plan audiences and campaigns inside those rules from day one.

Related services

Franchises & Multi-Location

Including

  • Franchise Brands
  • Franchisees
  • Multi-Location Service Companies
  • Multi-Location Clinics
  • Retail & Restaurant Groups

Every location competes in its own neighborhood, but the brand has to look and sound the same everywhere. Owners need to see which locations are growing and which need help. Franchisees want leads, not another login.

No case study in this industry yet, so we won't show you numbers. The method and these channels apply the same way, and your free audit shows the opportunity in your market.

The playbook

  • A landing page for every location
  • Google Business Profile management per location
  • Google Ads and Local Services Ads by territory
  • Review generation across locations
  • Brand-consistent social content
  • Reporting by location and territory

Related services

Education & Training

Including

  • Private Schools
  • Preschools & Daycares
  • Trade & Vocational Schools
  • Tutoring Centers
  • Language Schools
  • Online Courses

Families and students research for weeks, compare programs, and often visit before they enroll. Enrollment runs in seasons, so inquiries need to come in before the deadline, and someone has to follow up fast.

No case study in this industry yet, so we won't show you numbers. The method and these channels apply the same way, and your free audit shows the opportunity in your market.

The playbook

  • Google Ads for program and school searches
  • Facebook, Instagram, and TikTok ads by enrollment season
  • SEO and content that answers parent and student questions
  • Program and open house landing pages
  • Text and email follow-up from inquiry to enrollment
  • Enrollment reporting by program

Related services

Solar & Energy

Including

  • Residential Solar
  • Commercial Solar
  • Battery Storage
  • EV Charger Installation
  • Energy Efficiency

Solar is a big purchase, and homeowners take their time. They compare installers, read reviews, and ask hard questions about savings and financing. Many leads aren't ready for months, so qualifying and following up decide your close rate.

No case study in this industry yet, so we won't show you numbers. The method and these channels apply the same way, and your free audit shows the opportunity in your market.

The playbook

  • Google Ads for solar and battery searches
  • Facebook and Instagram ads in your service area
  • Savings and quote request landing pages
  • Local SEO and review generation
  • Lead qualification by text and website chat
  • Long-term nurture and a CRM pipeline

Related services

Retail & E-commerce

Including

  • Online Stores
  • DTC Brands
  • Brick-and-Mortar Shops
  • Boutiques & Specialty Retail

Margins are thin and ad costs move every season. Growth comes from profitable acquisition, a store that converts, and bringing past buyers back.

No case study in this industry yet, so we won't show you numbers. The method and these channels apply the same way, and your free audit shows the opportunity in your market.

The playbook

  • Google Shopping and Performance Max
  • Facebook and Instagram ads
  • Store and product pages built to convert
  • Email and SMS flows (abandoned cart, win-back)
  • Social content that sells
  • ROAS and revenue reporting

Related services

Manufacturing & B2B

Including

  • Manufacturers
  • Food & Beverage Brands
  • Consumer Goods
  • Distributors & Wholesalers
  • Industrial Suppliers
  • B2B Services

Buyers move slowly and often decide as a team. They need to find you, trust your brand, and see your catalog long before they talk to sales. Brand, website, and pipeline matter as much as ads.

Case studies

The playbook

  • Brand strategy and packaging
  • A website and product catalog built for buyers
  • Google Ads for buyer searches
  • LinkedIn presence and content
  • SEO and content for long sales cycles
  • CRM and lead nurturing

Related services

Restaurants & Hospitality

Including

  • Restaurants
  • Cafes & Bakeries
  • Bars & Breweries
  • Hotels & Inns
  • Event Venues
  • Catering

Guests decide fast, usually on their phone and close by. Photos, reviews, and an easy way to book or order do most of the selling.

No case study in this industry yet, so we won't show you numbers. The method and these channels apply the same way, and your free audit shows the opportunity in your market.

The playbook

  • Google Business Profile and Maps
  • Instagram and TikTok content
  • Facebook and Instagram ads for local reach
  • Review management
  • Booking and ordering landing pages
  • Email and SMS offers for repeat visits

Related services

The FOCUS Method

Same method, tuned to your market

The five stages never change. What changes is what each one looks like in your industry.

  1. Find

    We learn how your customers buy. A roofer's customer searches the day after a storm. A manufacturer's buyer compares suppliers for months.

  2. Offer

    We shape an offer your market responds to: a free estimate, a new-patient visit, a seasonal tire promo, or a sample request.

  3. Connect

    We use the channels your buyers already use. Local search and Maps for home services and clinics, Shopping and Meta for retail, search and content for B2B.

  4. Understand

    We track the number that pays your bills: booked jobs, new patients, signed clients, orders, or qualified buyer leads. Not clicks.

  5. Scale

    Once the cost per customer is proven, more budget goes to what works, and we add the next channel.

Results

Proof, not promises

Real case studies from clients in Brazil and Portugal, grouped by industry. All amounts in Brazilian reais (BRL).

Home Services

Automotive

Manufacturing & B2B

And this is just a sample. We've helped 200+ clients grow over 6+ years in business.

See all case studies →

Frequently asked questions

Do you have case studies in my industry?

Our deepest track record is in automotive, including campaigns for Michelin and Bridgestone dealers. We also have case studies in food manufacturing, natural stone, and home repair. For other industries, we don't show results we haven't earned. The free marketing audit shows you the opportunity in your own market.

Does the FOCUS Method change by industry?

The method stays the same. The offer, the channels, and the number we track change. A plumbing company and a law firm both need new customers, but one wins on speed and reviews and the other on trust and follow-up.

What happens in the free marketing audit?

We look at how new customers find you today and where leads slip through. Then we show you where the biggest opportunity is and what we'd do first.

Where is Studyu based?

Studyu is based in Brazil, with a branch in Lisbon, Portugal. Our clients today are in Brazil and Portugal. We work remotely, as a global team, across time zones.

What if my industry isn't listed?

Tell us about it. We list sixteen industries here, but the method works for any business that depends on a steady flow of new customers. The audit will show whether we're a good fit.

Find out what's working in your market, and what isn't

Get a free marketing audit. We'll show you where new customers are slipping away and what we'd fix first.

Get my free marketing audit See pricing, from $797/mo → 200+ clients served · campaigns for Michelin dealers