PPC Management (Google & Meta Ads)

The cost of Google Ads and Meta ads management depends on your scope: how many platforms, campaigns, and markets we run, and how much creative you need. Ad spend is separate. You pay it directly to Google and Meta, and our fee covers strategy and management. Your free marketing audit ends with a recommendation and a quote, so you see the numbers before you commit.

No. Ad spend is paid directly to Google and Meta from your own billing, which is how PPC management typically works. Our fee covers strategy, setup, creative, tracking, and ongoing optimization. Keeping the two separate means you always see exactly what the platforms charged and what you paid for management. We recommend a starting budget for your market during your free audit.

There's no universal minimum. The right PPC budget depends on your industry, your location, and how much competitors bid for the same searches. A budget that's too small spreads clicks so thin you can't learn anything from the data. During your free marketing audit, we look at your market and your cost-per-lead target, then recommend a starting budget that can actually be optimized.

Paid search can often start generating leads within the first few weeks after launch, because you're showing up for people already searching. Getting to a steady, efficient cost per lead usually takes longer, often the first two to three months of testing and optimization. Timelines vary by industry and budget, so we set realistic expectations with you before anything goes live.

Yes. Ad copy and creative are part of PPC management at Studyu. For Google Ads, that means search ads and assets. For Meta, it means images, short videos, and copy for Facebook and Instagram. When a campaign calls for more involved video or content, our Social Media & Content team produces it, so your ads match the rest of your brand.

Our PPC reports lead with cost per lead and the number of leads each campaign brought in, not reach or clicks. Every campaign has conversion tracking set up from day one, so you can see which ads, keywords, and audiences drive inquiries. Impressions and clicks show up only as context. If you use a CRM, we can connect it to show which leads became sales.

It depends on how your customers buy. Google Ads reaches people actively searching for what you sell, which usually makes it the faster path to leads. Meta ads on Facebook and Instagram reach people who aren't searching yet but fit your customer profile. Many businesses run both. Your free marketing audit shows where your budget is likely to work hardest first.