Google Local Services Ads Management

Google Local Services Ads (LSA) charge per lead and appear at the very top of local searches, with a verification badge when your business qualifies. Regular Google Ads charge per click and give you more control over keywords, ad copy, and landing pages. LSA reaches people looking for a local provider right now, while Google Ads covers more searches. Many local businesses run both.

With Local Services Ads, you pay Google per lead, and the cost per lead varies by service category and location. That lead cost is paid directly to Google and is separate from our management fee, which depends on your scope. Your free marketing audit checks whether LSA is available for your category and area, and ends with a recommendation and a quote.

It depends on your category and location. For many service categories, Google requires a background check, a valid business license, and proof of insurance before your Local Services Ads can run. Your business completes those checks with Google. We prepare the profile, tell you which documents Google will ask for, and walk you through each verification step.

In October 2025, Google replaced the Google Guaranteed, Google Screened, and License Verified badges with a single Google Verified badge, and the money-back guarantee was discontinued. The badge now signals that Google checked your business, which can include license, insurance, and background checks depending on your category. We walk you through verification and set up everything else in your profile.

You pay for leads related to the services and areas in your Local Services Ads profile. Leads that are clearly invalid, like spam, wrong numbers, or jobs you don't offer, can be submitted to Google for review and possible credit. We review your leads every week, flag the ones that shouldn't count, and adjust your profile to cut down on irrelevant inquiries.

Google weighs your review count and rating, along with factors like your responsiveness and proximity to the customer, when it ranks LSA profiles. A profile with more recent, positive reviews tends to show up more often. That's why we pair Local Services Ads management with a steady, honest review process that asks every customer, instead of filtering for happy ones.

It mostly depends on Google's verification. Background, license, and insurance checks can take anywhere from days to several weeks, depending on your category and how quickly documents are submitted. We can't speed up Google's review, but we make sure your profile is complete and your documents are ready, so nothing gets sent back for missing information.