Analytics, Dashboards & Call Tracking
Analytics setup, call tracking, and dashboards that turn numbers into decisions. Without them, every channel reports its own results and nobody connects the dots. We bring everything into one dashboard, including phone calls, and show where each lead and sale actually came from.
200+ businesses have
already made the call.
Benefits
- Clear attribution: you know which channel each lead came from, not just "the website"
- Call tracking, so phone leads are tied to the campaign or search that drove them
- One dashboard instead of five platforms to understand your month
- Budget decisions based on data, not on which campaign "seems" to be doing well
- Tags and conversions set up correctly, because without that every report is wrong
How it works
A clear process built for quality work and consistent results.
Tracking audit
We check your GA4, Tag Manager, pixels, and call tracking: what's right and what's leaking data.
Configuration
Events, conversions, call tracking numbers, and attribution set up to match your real sales funnel.
Dashboard build
A custom dashboard (Looker Studio or Power BI) with the numbers that matter to your business.
Monthly review
We walk through the dashboard with you and turn the numbers into next steps.
What you get
This is the floor, not the ceiling. The actual scope is built around your business, and it's always focused on growth.
Frequently asked questions
I already use Google Analytics. Do I need to change anything?
Maybe not. We review your GA4 and Google Tag Manager setup before changing anything. In most cases the problem isn't the tool but misconfigured tags, missing conversions, or events that count the same lead twice. Fixing those usually matters more than switching platforms, because every report and budget decision depends on the data being right.
How does call tracking work?
Call tracking assigns a different phone number to each campaign, channel, or ad, so every call is tied to the source that drove it. The numbers forward to your existing line, so nothing changes for your team. If you record calls, we set it up with the caller notice your state requires, since some states need consent from everyone on the call.
Which tools do you use for dashboards?
We build custom dashboards in Looker Studio or Power BI, pulling from sources like GA4, Google Ads, Meta, your CRM, and call tracking. The tool matters less than what's on the dashboard: the few numbers that drive your decisions, like leads, cost per lead, and sales by channel, instead of every metric each platform can export.
Do I need to know how to read data?
No. The dashboard is built to be read at a glance, with plain labels and the numbers that matter to your business. Every month we walk through it with you, explain what changed and why, and turn it into next steps. You get the decisions, not a spreadsheet you have to interpret on your own.
Does the dashboard replace my CRM reports?
No, it complements them. Your CRM shows your sales pipeline and which deals closed. Analytics shows where the traffic, calls, and leads that fed that pipeline came from. When we connect the two, you can see the full path from ad or search to sale, which is what you need to decide where your next dollar of budget should go.
How much does analytics and dashboard setup cost?
It depends on how many data sources need to be connected, how much of your current tracking needs fixing, whether you need call tracking, and how detailed the dashboard has to be. Call tracking providers usually charge their own usage fees. Start with your free marketing audit, which ends with a recommendation and a quote for the work that makes sense.
Related services
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No more leads lost in spreadsheets or on someone's personal phone.
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Your ads, CRM, and messaging connected, with no manual work.
Performance MarketingPPC Management (Google & Meta Ads)
Google Ads and Meta ads that bring in new customers, managed to a cost-per-lead target instead of reach.
Ready to get started with Analytics, Dashboards & Call Tracking?
Start with a free marketing audit. A strategist will review your info and show you where this service fits.